Change the Face of Publicity with Twitter

As Burberry live-tweeted their collection before it even hit the runway yesterday at London Fashion Week, another Rubicon for Social Media was crossed. Companies and individuals are no longer wondering how to use Social Media as a separate channel; it is now embraced as a significant addition to an existing publicity arsenal.

Full article from The Guardian here

Now companies have learnt how to use Twitter, Facebook and the rest of the available and myriad digital channels, they are rapidly becoming the sharpest tools in the box. New ways of adapting corporate messages, new audiences to get the message across to and new creative ideas springing up mean that there are still fantastic opportunities to get their message over.

As Jess Cartner-Morley says, “it was not long ago that high street stores smuggled spies into catwalk shows in order to glean clues as to what might be in stores in six months' time, this is quite a turnaround.”

Yesterday, fashionistas across the world were glued to their Twitter accounts as Burberry trended and became the third most popular subject on Twitter.

Now, that is a way of reaching a target market that is low-cost, global and instant. To find out more about how creativity and an inspirational choice of channel can work for you, we can help.