"We need a Social Media plan"

Words to strike fear into the heart of many a marketing manager.

The rapid infiltration of social media marketing into the frozen far-flung corners of the B2B and B2C worlds has left more than a few companies ‘caught-short’. And the burgeoning growth of new social media channels, applications and tools means getting on top of this erupting volcano (without getting your feet, as well as your fingers, burnt) is a little bit more than an up-hill struggle.

A year or so back it was safe to say that an occasional blog, a Facebook page, a bit of tweeting and a profile on LinkedIn would satisfy many companies. Not now though.

As content marketing takes off in 2011, a fast-moving production line of quality blogs, PR stories, articles, tweets, videos, photos, podcasts, profiles, reviews, views, comments, information etc., etc. will be required to satisfy the hunger for ongoing online success.

What was once a fairly simple exercise has now become a complex set of interconnected and evolving procedures. You now need to continually define the right mix and balance of social media processes while appreciating their interrelations from the SEO perspective. You will also need a good grasp of all the likely cost implications – so you can manage the budget as well as the programme.

Gone are the DIY days. To be effective, social media marketing requires a continual dedicated focus to keep the high-yield content flowing in all the right directions and to stay on top of all the advances in the social media and SEO world.

Five, four, three, two, one…

This is why we are introducing our range of five social media packages to provide companies of all persuasions with an extensive choice of social media plans that are all fully itemised, scheduled and costed. Importantly, also included is in-depth reporting of all these activities for easy analysis and review.

Named after the five layers of the Earth’s atmosphere, our programmes have been developed to offer a high degree of content generation – the most critical factor of successful social media campaigning – as well as offering a high degree of flexibility to allow for more focused targeting. This is achieved by dividing the programmes into primary activities (blogging, Facebook, Twitter etc.) and secondary activities such as social content listings, social bookmarking etc.). The secondary activities can then be easily adapted or changed to suit specific company or industry needs – providing a near bespoke service at keen off-the-shelf pricing.

To view our comprehensive social media packages click here.